Our Strategic Leadership
Bridging engineering rigor with premium digital growth strategy to guide modern businesses.
Biography & Approach
Sowjanya Dooli is the Founder and Principal Growth Strategist at Badhyatha Digital. She started her professional path with a BTech in Computer Science Engineering in India, then moved to France to specialize at the intersection of technology and consumer engagement, earning an MSc in Digital Marketing & E-business.
This rare engineering-meets-marketing background enables her to approach digital acquisition as an integrated architecture. Instead of focusing on generic vanity metrics like social impressions, she constructs lead scoring funnels, integrates AI-powered nurture assets, and optimizes performance campaigns that deliver highly qualified inbound conversions.